Mapping the NFL Career Journey: Visualizing UX Research for the NFL Players Association

Description:

Organizations often need help zooming out to see the big picture of the user journey. This was particularly important for the NFL Players Association, who provide support and resources for professional football players at every stage of their careers and beyond retirement. As part of the effort to redesign nflpa.com, NFLPA partnered with Viget. They conducted user research with players and delivered insights as a rich, non-linear, and really big (8 feet long) NFL Player Career Journey Map. Join Curt Arledge, Senior User Experience Designer at Viget, for this 30-minute deep dive into the Viget process of research and data visualization that resulted in this unique artifact.

About Speaker:

Curt Arledge

Senior User Experience Designer

Viget

Twitter: @curtarledge

Website: https://curtarledge.com

Since joining Viget, Curt has helped shape usable, useful digital experiences for national brands and nonprofits. As an experienced user researcher and design strategist, Curt solves business problems by filling knowledge gaps with user insights and testing critical assumptions. While earning his master’s degree in Information Science from the University of North Carolina, Curt specialized in human-computer interaction and received world-class training as an information architect. At Viget, Curt has worked with brands like POLITICO, Trex, Washington Speakers Bureau, and Alarm.com, as well as well-known institutions like the NFL Players Association, the Human Rights Campaign, Shedd Aquarium, and the National Trust for Historic Preservation.

Schedule:

• 5:30 pm - 6:00 pm: Sign In & Networking
• 6:00 pm - 7:00 pm: Introduction & Keynote Presentation, Q&A
• 7:00 pm - 7:30 pm: Networking

Giveaway Sponsor:

• Several attendees will receive free Sketch licenses. 

Location:

Airmeet Link: https://www.airmeet.com/e/600d2e00-7ebc-11eb-8852-cd2c54167cf2