The virtual seminar will begin promptly at 1:30 PM, preceded by 15 minutes for socializing and networking. Come early to meet your fellow Triangle UXPA members and talk shop!
* You must be present at the host location to view this webinar.
When navigating obstacles, we often turn to well-established solutions and get stuck churning in that problem space. We become cyclical and self-referential. Involving others and developing empathy can bring fresh input, perspective, and ideas.
Empathy is a buzzword these days. But what does it really mean and how do you apply it to your work? In this seminar with Indi Young, author of the Rosenfeld Media book Practical Empathy, you’ll learn the different types of empathy, how to develop it, and some tips for persuading the people around you to pay more attention to this powerful tool.
Discover the most usable kind of empathy for your work
Recognize the difference between applying and developing empathy
- Apply empathy with real data rather than an imagined understanding
- Unpack the harm in making assumptions and trusting stereotypes
Learn tips for deep listening sessions
- Listen in a different way than you would in a traditional user interview
- Get tips to develop a rapport that opens people up, stop proving your worth, and learn why you shouldn’t take notes
Weigh solution-focused versus person-focused research
- Discover why we get stuck in solution land
- Break free from the Big Data Rut: giant quantities tell you what, not why
Attend this seminar if you want to learn:
- How empathy can actually be used in your work and the most reliable, repeatable kind
- Differences between developing empathy using listening sessions and traditional user research through user interviews
- How to set up a practice to develop empathy
- Tips to help those around you understand how investing in developing empathy can improve your work
We got excited just chatting with Indi about this seminar. Your 90 minutes with her will show you how a focus on empathy helps us make better decisions. You’ll leave knowing why empathy is a key ingredient to your success.
Indi Young has been pioneering ways to understand customers and employees in order to support them better for more than 20 years. Most organizations have developed awareness and expertise at gathering big data—the numbers that track what and how people have done things—but they don’t necessarily understand the why. Indi helps clients tune in by using the messy, divergent reasoning and motivations that drive people’s decisions. She’s an expert at gathering the thoughts that lie deeper than simple preferences, opinions, and desires. She can solidify patterns and sort through wavelengths to focus on particular channels and support people in more powerful ways.
She is the author of two amazing books from Rosenfeld Media, Mental Models, and Practical Empathy.
Indi was a founder of Adaptive Path in 2001, which has provided leadership for the experience and strategy design field. Indi has worked with clients in many industries, including higher education, and has seamlessly embedded with teams at multi-national organizations as well as with tiny start-ups. Indi’s style of engagement and tremendous knowledge always delights.
She blogs at www.indiyoung.com and you can follow her on Twitter @indiyoung.
SAS Training Room
Building F, Room 101
200 SAS Campus Drive
Cary, NC 27513