Brain and behavioral science research is exploding with new and sometimes strange insights about how people perceive, pay attention, think, learn, and take action. Dr. Susan Weinschenk shares her top 10 picks from her latest books, including surprising research on vision, unconscious mental processing, and what triggers our brains to make a decision.
Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral scientist. She is a consultant to Fortune 1000 companies, start-ups, and government and non-profits. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People, and How To Get People To Do Stuff. Her clients include Medtronic. Walmart, Amazon, The Mayo Clinic, and the European Union Commission. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin, and writes two popular blogs — one at her own website (www.blog.theteamw.com
) and “Brain Wise: Work better, work smarter” for Psychology Today.
6:00pm-6:45pm: Light dinner and networking
Full Frame Theater is located in the heart of the American Tobacco Campus in downtown Durham. Parking is available in either the north or south deck parking lots at no charge. For directions and parking information visit: